Jenna Hamilton is a dating coach and the co-owner of a bookstore, with Adam Owens, in the Net Loft on Granville Island in Vancouver. When her best friend, hairdresser Hillary, is a bystander in a car crash that kills her co-worker Bruno, Jenna is there to provide emotional support. But soon, Bruno's condo is trashed, along with the salon where he used to work with Hillary.

As Jenna tries to make sense of what is happening, she makes some shocking discoveries about Bruno's life, and realizes the facade he had presented to those around him was an almost complete fabrication. Who was Bruno, really? Did someone intentionally kill him? And what are they after?