Lulu Guinness Notebook
Founded in 1989 when Lulu Guinness was 29 with the concept of a briefcase for women, Lulu's intention was always to be slightly outre and push boundaries. Today Lulu still lives by the motto of her hero, the fashion designer Elsa Schiaparelli, 'Dare to Be Different', and the women who sport Lulu Guinness do just that.